From Caleb, we have this link to Business 2.0’s 101 Dumbest Moments in Business, 2005 edition.
#2 on the list is the following:
Withdrawing arthritis medication Vioxx from the market because of concerns that it raises the risk of heart attacks, Merck sees its stock drop 39 percent, shaving $38 billion off the company’s market cap. Responding to the crisis, Merck management executes a bold, daring plan—a “change in control separation benefits plan” for 230 of its top executives. The plan gives them up to three years of guaranteed salary and benefits if they lose their jobs as the result of a merger or takeover.
Kim
oh my gosh…that is THE MOST fun i have had watching at TV commercial. It was ingenious. Thanks for finding it and sharing it.
You always come up with great stuff my friend.
xo
kimmie