The launch of Apple’s .99 per track music download itunes music service has rightfully gotten a great deal of attention. Check out this New York Times article regarding the state of the download universe and how it fits with the plans of the major labels…
Industry Offers a Carrot in Online Music Fight
But for the first time in the Internet file-sharing wars, record industry executives have in recent weeks started to address music fans directly, both offering carrots and wielding sticks to persuade people to buy their product again. How well they succeed is likely to determine the way music is produced and consumed for years to come.